Summary
Our guest and friend Alison Turner shares her personal story on navigating her ten year career in law to becoming a successful real estate agent & developer in Los Angeles.
Show notes
Transitioning careers: From attorney to real estate agent.
- Finding the Path to Real Estate:
- Alison's uncertainty after college about entering the real estate business.
- Advice from her father to attend law school, providing flexibility to continue to pursue law or option to venture into real estate.
- Navigating Career Choices:
- Alison's initial interest in real estate law during law school.
- Entry into construction litigation due to circumstances but considering a career in real estate sales.
- Growth Through Experience:
- Gaining self-confidence and negotiation skills during her tenure as a lawyer.
- Reflecting on the benefits of her legal background in real estate negotiations.
- Challenges and Rewards of Real Estate:
- Understanding the patience required in real estate transactions.
- Embracing the diverse roles of a real estate agent: marketer, salesperson, therapist, and negotiator.
- Evolution of the Role:
- Delegating tasks and embracing the creative aspects of the job.
- Continuous learning and adaptation to evolving market dynamics and client needs.
- Building Trust and Long-Term Relationships:
- Leveraging legal knowledge to advise clients on potential issues and build trust.
- Fostering long-term relationships through personalized service and trustworthiness.
- Strategic Planning and Vision:
- Annual business planning to set specific goals and strategies for business growth.
- Balancing work and family commitments while striving for professional success.
- Looking to the Future:
- Nurturing a passion for the business and fostering interest in the next generation.
- Providing a supportive network for children's future career aspirations.
- Working with other women within the industry and highlighting women entrepreneurs.
- Conclusion:
- Reflecting on the journey from attorney to real estate agent and the lessons learned along the way.
- Appreciation for the opportunities and challenges that have shaped the guest's career path.
Check out and learn more about Alison Turner!
Website: Alison Turner
Instagram: AlisonTurnerRealEstate
