Cart 0
 

becca-10.jpg
 

process

While each project we work on is customized to your specific needs, overall we use a design process that ensures optimal results and efficiency.

Branding and Website Design is our bread and butter at Skye High, so below we've outlined exactly what you can expect to receive from each process in terms of deliverables and output. We'll also be transparent with you along the way so you know what to expect and when to expect it. 

 

Want to know more about our offerings?

tan.png
 

brand identity packages

It's time to step up your branding game.

Sorry to be so blunt, but good logos never cost $99! Why? Because there's an art to creating a brand mark and logo that makes it fundamentally good design, scalable, adaptable and easy to understand. It's also one of the most important elements in building a successful brand. It tells customers who you are as well as the type of business that you are. Are you friendly and approachable or serious and trustworthy? Are you aimed at appealing to millennials or are going after the baby boomers and specifically females? These are all important factors that we take into account when creating your branding, and I'll work with you collaboratively until we get it just right! 

After all, you're the one who has to see it every day so it has to be damn good! 
 

Brand Design is perfect for you if...

  • You need a visual identity to speak your values and share your story
  • You see branding as an important investment
  • You have a clear direction and focus for your business, but you aren't quote sure how to take it to the next level visually
  • Your current visual identity doesn't align with your values and business
  • You're seen my work and think we have a similar aesthetic and taste in design
 
 

Here's what you get:


Questionnaire

A bit of homepage for my client — a brand questionnaire to better understand your business, brand, target audience, style preferences and much more.

 

Custom Logo

 

Your logo is the face of your business - the first impression. You want it to stand out and represent your business in the most professional, polished way possible.

 

Color palette, fonts & graphics

 

Together, these tell the whole brand story. They play a vital role in brand recognition and ensure that your marketing materials always ladder up to the mood board we have created.

 

Social Media Profile

 

Whenever your customers find you offline or online, it's important that your branding is consistent and clear. That's why I make it easy with a set of profile and banner images to use across your favorite social platforms.

 

Marketing Collateral

 

No matter what the size of your business, make sure your audience constantly recognizes your brand whenever they come into contact with it. Then continue evolve your brand trust. It can be:

  • Business cards

  • Instagram promo graphics

  • Newsletter design

  • One-page worksheet/pdf (perfect for opt-ins)

  • Icon design

  • Blog post template

  • Thank you note/cards

  • Packaging design

  • Stickers

 

Mood Board & Style Guide

 

A graphic design mood board (or inspiration board) is a digital collage of ideas that can include just about anything — photography, designs or illustrations, color palettes, textures, descriptive words — anything that helps you define the direction of your project. We'll use this as a baseline for our design, ensuring that the website, collateral and all other marketing materials ladder up to the mood board. The style guide is a comprehensive guide for the brand: taking the mood board a step further by outlining how the all font, logo, color and photography treatments should be used. 

 

Final Files

 

As a final effort, you'll receive both the vector based files (AI) as well as pixel based files (PSD, JPEG & PNG). I'll deliver your logo and brand elements in high resolution in your most familiar formats, so you'll have easy access to everything you'll need for every occassion. 

 
Screen Shot 2018-08-28 at 10.59.55 AM.png
 

The branding Process


1-call.jpg

Let's Chat! Complementary Call to discuss Services & Scope

First we'll start off with a complementary initial 30-minute consultation call to ensure that we are a good fit and that our visions are aligned. This can be done via phone, Skype, Zoom or email. We will then discuss your vision for the future and your goals for getting a design service. If we're the perfect team, you will send back the signed contract and I'll invoice you for the first payment to secure your spot.

 
02-moodboard.jpg

Source & Select: Creating the Brand Mood Board 

In this step, the real work will begin! I'll start by creating a mood board and color palette creation using Pinterest to source imagery. This process can be as collaborative as you want - and by sharing boards we can gather images that evoke the feeling you want to convey in your branding. As a final deliverable, you will receive a mood board with one round of revisions. To see an example of previous mood boards I've made, click here

 
03-logos.jpg

Design & Refine: Logo Exploration and other Brand Elements

Once the mood board has been approved, I'll start bringing your brand vision to life with logo explorations! Depending on how many different ways I feel your brand can go (all laddering up to the mood board we created), I'll provide anywhere from 4-12 initial logo options. Upon selection of the preferred style and direction, I'll refine the logo with the provided feedback. After we finalize the primary logo, I'll develop the secondary, submark logo and other brand elements. You'll receive 3 revisions until we've got a design you absolutely love! 

 
04-cards.jpg

Marketing with Consistency: Creating anything you need to tell your Brand Story

Now that we have our foundation with the logos, I'll design your top marketing pieces (if you choose to include this in your package). For each piece, you will get the chance to request any changes and once everything is approved, I will compile them into the Brand Style Guide in order to keep the cohesiveness going. For a full list of our a-la-carte services, click here.

 
05-phones.jpg

That's a Wrap! Final Payment & File Delivery

Now that we have your rebranded logo and style guide, it's time to confidently share your new brand to the world! Once the final payment has been made, I'll upload all of the source files to our shared Google Drive folder so you have everything you need to continue your brand.

 

Ready to make some magic together?

tan.png
 

web design packages

Exceptional Website Design customized for your unique needs

These days, everyone and their mother has a website. What was that? Your 12-year-old neighbor can get your site up and running in 3 hours? Cool. But does it perform? Does it drive sales? Does the design ladder up to a larger, smarter strategic mission or is it just some pretty colors and typography splashed across a page?

It's our promise that every interaction and every pixel will be deliberate and accounted for. 
 

a website reDesign is perfect for you if...

  • You need a website design that speaks your values and shares your story
  • You see web design as an important investment
  • You have a clear direction and focus for your business, but you aren't quote sure how to take it to the next level visually
  • Your current website doesn't align with your values and business
  • You're seen my work and think we have a similar aesthetic and taste in design
 
 

Here's what you get:


Questionnaire

A bit of homepage for my client — a brand questionnaire to better understand your business, brand, target audience, style preferences and much more.

 

Mood Board & Style Guide

 

A graphic design mood board (or inspiration board) is a digital collage of ideas that can include just about anything — photography, designs or illustrations, color palettes, textures, descriptive words — anything that helps you define the direction of your project. We'll use this as a baseline for our design, ensuring that the website, collateral and all other marketing materials ladder up to the mood board. The style guide is a comprehensive guide for the brand: taking the mood board a step further by outlining how the all font, logo, color and photography treatments should be used. 

 

Color palette, fonts & graphics

 

Together, these tell the whole brand story. They play a vital role in brand recognition and ensure that your marketing materials always ladder up to the mood board we have created.

 

2 Visual Direction Options

 

Once we establish the mood board and design elements, I'll design two different visual design options of the homepage in Sketch using the same content and general layout. From there, you'll choose one direction and I'll make any necessary changes in one round of feedback. With that, we'll arrive at a finish homepage design.

 

Site Implemented on Squarespace

 

Once we have a final approved homepage design, I'll create the rest of the site in Squarespace, using the styles and visual language we created with the homepage. I'll implement best-practice techniques to drive sales while using custom plug-ins to make you stand out amongst your competitors. At the end of the day, you'll have a custom website that's responsive, professional and easy-to-use.

 

Squarespace how-to document

 

Not savvy with Squarespace? No problem! I'll create a step-by-step guidebook for you that's specifically made for your business with detailed instructions paired with screenshots on everything from adding new pages and content blocks to changing images and adding blog posts. With this document, you'll have everything you need to take on your website yourself! 

 

SEO & Marketing Recommendations

 

As a final step to your website, we'll make sure your tagging and SEO is all in place, so customers can easily find you based on keywords we strategically place throughout the site. I'll also give you helpful recommendations on marketing tips, such as opt-in newsletter pop-ups and giveaways to incentivize customers to sign up.

 
 
 

Final Files

 

As a final effort, you'll receive any vector based files (AI) as well as pixel based files (PSD, JPEG & PNG) that were created during the designing process. I'll deliver your approved website design source file and brand elements in high resolution in your most familiar formats, so you'll have easy access to everything you'll need for every occasion. 

 
Screen Shot 2018-08-28 at 10.59.55 AM.png
 

The web design Process


 
1-call.jpg

Let's Chat! Complementary call to discuss Scope & Services

First we'll start off with a complementary initial 30-minute consultation call to ensure that we are a good fit and that our visions are aligned. This can be done via phone, Skype, Zoom or email. We will then discuss your vision for the future and your goals for getting a design service. If we're the perfect team, you will send back the signed contract and I'll invoice you for the first payment to secure your spot.

 
02-moodboard.jpg

Source & Select: Creating the Brand Mood Board

In this step, the real work will begin! I'll start by creating a mood board and color palette creation using Pinterest to source imagery. This process can be as collaborative as you want - and by sharing boards we can gather images that evoke the feeling you want to convey in your branding. As a final deliverable, you will receive a mood board with one round of revisions. To see an example of previous mood boards I've made, click here

 
03-pages.jpg

Design & Refine: Creating 2 Visual Design Directions

Once the mood board has been approved, I'll start bringing your brand vision to life with visual design! I'll take one agreed-upon page (usually the homepage) and design it in two entirely different directions, both laddering up to the aforementioned mood board. Upon selection of the preferred style and direction, I'll refine the design with the provided feedback. You'll receive 3 revisions until we've got a design you absolutely love!

 
04-screen.jpg

Building your Website: Telling your Brand Story

Once we have an approved homepage design, I'll start by implementing the homepage in Squarespace or Wordpress and continue with the rest of the site. This process will take some time because I'll be sure to optimize for all devices, and use custom plug-ins to create a unique site that best tells your brand story.

If you'd rather have a custom website built with Wordpress, click here to view additional package and pricing options.

 
05-phones.jpg

That's a Wrap! Final Payment & File Delivery

Now that we have your newly designed website, it's time to confidently share your new brand to the world! Once the final payment has been made, I'll upload all of the source files as well as the Squarespace how-to manual to our shared Google Drive folder so you have everything you need to continue your brand.

 
 

Ready to make some magic together?

tan.png