Our foundational strategy development means that every color, word, and interaction that we design connects you with your people. Read on to learn about our process.
Without a sturdy foundation, no one wants to live there. Our 2-Phase Process ensures that we start with a strategic framework, and then create a thoughtful experience around it.
Phase 1 is a deep dive into who you are, what you do, and why it matters. We start by crafting your Brand Strategy Guide: a comprehensive strategy deck that clarifies your audience, offers, messaging, language, and positioning. We also create your Brand Design Deck and core visual assets like logo design and photo direction. We wrap up with your Site Architecture: a high level map for your new website, app, and/or other digital experiences. At the end of Phase 1 we’ve got a pretty good feel for the scope of your new site and the best platform where it’ll live.
This is when the vision becomes tangible. Our lead creative team works together to create every corner of your brand’s digital and print needs. Whether you’re launching a website, app, book cover, or something else entirely, we write, design, and develop it with the building blocks from Phase 1. We specialize in brand cohesion– sure, your new website is lush, but how about your podcast cover art? We work across every platform to develop a brand experience that feels like home to your customer.
Better known as the BF Guide, this is the first hammer we swing. Whether you’re a new brand or you’ve been in the game for decades, we’ll take a fresh look at you and your audience. We’ll ask questions– a lot of questions– to uncover what makes your brand stand out from the rest. Then we’ll nail down the best messaging, language, and tone to spark a real connection with every user.
Created in tandem with Brand Strategy, Brand Design is the visual expression of your brand identity. We start with your moodboard: a mix of photography, logos, color, graphic elements, and fonts that encapsulate your creative direction. We pair this with a custom color palette and typeface examples to set the tone and visual aesthetic for the designs of your logo and all brand assets. Finally, we design a custom yet clean logo that encapsulates your brand’s essence.
The words. Possibly the most untapped resource of your brand. No matter what you do, a real person is reading your stuff. That’s why we strive to simplify even the most complicated industries. We keep the jargon to a minimum and keep things conversational. And let’s not forget that your brand is more than a website, so we make sure that your voice is consistent across every interaction, from social and email to the back of your next book.
We love turning out delish digital experiences. Our copywriting and creative direction team up to create the most efficient and easy user flow for your new site. Our web designs are responsive, modern, and nice on the eye. We pay close attention to your business’s growth goals, so that your new site adapts with fluidity as your brand blooms. Once your web design is approved, we develop custom code on the best platform for your brand. We’re 95% sure you don’t want to learn to code in your spare time, so we make sure your site is easy to edit and manage.
Print + Editorial Design
Email us today to nab a copy of our Capabilities Deck.