Brand Strategy, Brand Design, Copywriting, Web Design & Development, Podcast Cover Art

Michelle Beltran

An award-winning, highly-trained Psychic Medium and Intuitive Life Coach

the brief

Michelle was in need of a brand and website that felt modern yet soft and feminine

Michelle is force. She's an incredibly talented Intuitive who's won countless awards and co-written several books, but her brand and website fell flat. It felt templated and almost corporate, while Michelle herself is a feminine being full of life and warmth. She needed a brand and site that appropriately reflected who she is and what she brings to the world.

the approach

We created a brand that felt down to earth while also warm and inviting

Using cool colors and earthy tones, we wanted Michelle's brand to be created with a solid foundation that felt grounded. We created a logo that combines script with a serif all caps font, in order to bring some lightness and femininity to her brand.

The result

A cohesive brand that feels as memorable as Michelle

We added a lot of smooth, yet elegant transitions and animations to the custom Wordpress website in order to give it fluidity and make it feel more alive as you're scrolling through.

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