Year
2022
Services
Brand Strategy, Brand Design, Copywriting, Web Design & Development, Podcast Cover Art
Platform
Wordpress

Michelle Beltran

An award-winning, highly-trained Psychic Medium and Intuitive Life Coach

the brief

Michelle was in need of a brand and website that felt modern yet soft and feminine

Michelle is force. She's an incredibly talented Intuitive who's won countless awards and co-written several books, but her brand and website fell flat. It felt templated and almost corporate, while Michelle herself is a feminine being full of life and warmth. She needed a brand and site that appropriately reflected who she is and what she brings to the world.

the approach

We created a brand that felt down to earth while also warm and inviting

Using cool colors and earthy tones, we wanted Michelle's brand to be created with a solid foundation that felt grounded. We created a logo that combines script with a serif all caps font, in order to bring some lightness and femininity to her brand.

The result

A cohesive brand that feels as memorable as Michelle

We added a lot of smooth, yet elegant transitions and animations to the custom Wordpress website in order to give it fluidity and make it feel more alive as you're scrolling through.

View website