Sleep Wise Consulting

Background

Sleep Wise Consulting is a certified pediatric sleep consultancy that gives parents the tools they need to help them teach their child to sleep at night.

Sleep Wise approached Skye High because they needed a brand and website that represented the quality and depth of the brand. Their previous website was functional however it lacked a modern design, and ease of information that’s essential for sleep deprived parents. 

the brief

Sleep Wise Consulting approached Skye High to modernize their brand and website. They were functioning on a basic WordPress Theme so their website was plain, hard to understand and pretty ‘blah’ overall. They work with many different client groups as well, and displaying this content was overwhelming and long-form: not successful, especially when you consider who’s reading it: over-tired, desperate parents!  

our approach

The new logo embodies “a timeless meed laidback” feel, featuring a strong yet approachable font, a simple line-drawn owl, and a centered composition. The “E” detail adds a little personality and uniqueness, and loosely represents a baby nestled in their mother’s arms. 

Before

After

Brand Identity

The Full Brand Collection

The new logo embodies “a timeless meed laidback” feel, featuring a strong yet approachable font, a simple line-drawn owl, and a centered composition. The “E” detail adds a little personality and uniqueness, and loosely represents a baby nestled in their mother’s arms. 

the design

For the design, we took the hand-drawn owl as the inspiration and created line-art iconography as well as a layered yet clean approach to the design that would feel modern, approachable and a bit sophisticated. We also took advantage of their WordPress platform by creating custom quizzes, dynamic layouts and an overall engaging digital experience.

Brand Collateral

From Sleep Certificates, brochures, flyers and more, we helped the team by creating cohesive brand elements that elevated their existing collateral.

“If you are looking for a new feel towards your brand, stop looking. Skye High Interactive is an amazing, top of the line company. Becca is personable, timely and, well, a genius! I’m not going to lie when I said I fought her every step of the way when it came to changing our colors, our logo, etc. and you know what? She was RIGHT! Our new brand is beyond my wildest dreams and the compliments we get about the website, logo, and all of our documents come in daily, truly daily!”

KATIE PITTS