Brand Strategy, Brand Design, Web Design & Development

Curry Psychology Group

A leading Psychology Group provides the tools you need to make real and lasting change.

the brief

Inspired by the Sand and Sea

Skye High was hired as Curry Psychology Group's full service agency to completely re-imagine their site on Wordpress to be fully customizable, flexible, and authentically represent their business. Stationed by the beach in Newport, California, Shannon was drawn to colors and elements inspired by the sea, sand and fresh air.

the approach

Minimalistic with a feeling of warmth, connectivity and trust.

The color palette and mood board for this brand was heavily inspired by elements of the beach and the Southern California lifestyle. Shannon wanted it to feel light, bright and minimalistic with a feeling of warmth, connectivity and trust. 

The result

The Meaning Behind the Elephant

The original Curry Psychology Group logo included an elephant in their lockup. Elephants are revered as a symbol of good luck, prosperity, destroyer of evil, remover of obstacles, as well as strength, power, wisdom, memory, and vitality. It became the brand's iconic symbol, and similarly to Sleepwise Consulting, we felt like it had to remain. We modernized the elephant by adapting a cleaner line-style, as well the typography. The end result is a logo that feels bold, fresh and professional. The interlocking letters of the CPG in the submark are also a nice touch :)

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