Sleep Wise Consulting approached Skye High to modernize their brand and website the first time in 2018. At the time, they were functioning on a basic Wordpress Theme so their website was plain, hard to understand and pretty 'blah' overall. They came back to us in 2021 for a brand refresh and massive website overhaul as they decided to change their business model from baby and child-only services to including services and courses for adults as well.
The new logo features a strong yet approachable font, a simple line-drawn owl, and a centered composition. The "E" detail adds a little personality and uniqueness, and loosely represents a baby nestled in their mother's arms. For the design, we took the hand-drawn owl as the inspiration and created line-art iconography as well as a layered yet clean approach to the design that would feel modern, approachable and a bit sophisticated. We also took advantage of their Wordpress platform by creating custom quizzes, dynamic layouts and an overall engaging digital experience.
The end results is a website that has twice as much information as it did before (to account for services for Adults as well as babies and children) but with a simplified user experience and navigation that feels effortless.