Folklore Las Niñas
Visual Brand Strategy + Custom Shopify Design and Development
Pink Chicken founder, Stacey, reached out to Becca while seeking an agency partner to elevate her brand. Pink Chicken was previously build using a simple Shopify theme, and lacked a cohesive design that would elevate the brand.
We wanted to elevate the brand colors and styles to feel down to earth while also uplifting, effortless and fresh. We needed a color palette that felt like pure happiness — one that brings out the youthful nature of the brand while also feeling classic. The individual colors are bright, bold, and eye-catching, while the palette itself has a boho-chic, vintage vibe. The colors all layer beautifully and have a youthful yet sophisticated feel.
Because the clothes are all so colorful, vibrant and playful, we needed a design that felt clean while also supporting the brand ethos. It couldn’t feel too simple or understated, but it also needed to feel timeless. Rather a simple white background and gray headers, we opted for alternating colored backgrounds and fun headline colors that feel a bit more inviting. We also used custom iconography and a rotating stamp throughout the site for some added playfulness.
Almost a year after launching Pink Chicken’s updated brand and website, they re-engaged us for updated package design. This included designing out their bags, tissue paper, stickers, and ribbons to follow the same colorful, playful and bold branding of their website.
Pink Chicken is thrilled with their new website and how it turned out. They’ve had great feedback from their customers and when COVID-19 negatively impacted their store locations, they were relieved to have a selling channel through their website that looks and feels like who they really are as a company and brand.