Metta Solutions is a mission-led leadership and career development firm founded by Dr. Sharon Hull. Over time, the brand outgrew its original visual identity and site structure, and its digital presence no longer matched the depth of its work. Our goal was to refresh their brand voice and visual system, and redesign their website to serve as a hub for coaching, consulting, training, and leadership content.
We began by clarifying Metta’s brand values, tone, and ideal audience expectations, then translated those into a visual identity that feels grounded, sophisticated, and welcoming. The new site structure was designed to lead visitors seamlessly into services—coaching, consulting, training—while offering rich resources and insights. We built a flexible content framework (case studies, articles, downloadable guides) so Metta can grow its thought leadership over time. The design and UX were optimized for clarity, storytelling, trust, and ease of use.
The refreshed Metta Solutions brand and website now present with authority, warmth, and intentionality. Prospective clients can easily understand offerings, explore Metta’s intellectual capital, and begin a journey of growth. The new backend and content templates give the team control and consistency across all touchpoints. Today, the site reflects the mission: supporting professionals and organizations to lead more humanely, meaningfully, and impactfully.
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