#1 New York Times bestselling author, Dr. Arthur Brooks, needed a digital home that reflected his mission: helping people live happier, more purposeful lives. Our goal was to craft a brand and website that felt both approachable and authoritative, seamlessly blending research, wisdom, and humanity.
We partnered closely with Arthur and his team to translate his vision into a bold, modern brand identity and a website built for engagement. The design needed to feel sophisticated yet approachable, and because Arthur has a ton of content he wanted to share with his audience, we paid special attention to the UX of the site, making sure it was clear and easy to navigate.
The new brand and site capture the essence of Arthur’s work: smart, uplifting, and actionable. With a clear message, intuitive navigation, and a design that feels uniquely his, the platform is ready to support book launches, speaking events, and a growing global audience.