We Got This is the first nonprofit cancer registry of its kind—a place where patients can receive products, resources, and support during treatment. Having worked with founder and dear friend Elissa Kalver since day one, we partnered again to evolve the brand and rebuild the site from the ground up. The goal: create a seamless experience where users can shop, give, and access vital resources all in one trusted space.
We began by refreshing the brand to feel hopeful, modern, and heartfelt—reflecting both strength and community. From there, we transitioned the entire site to Shopify, merging commerce and compassion. The new platform makes it simple to shop registry items while exploring a robust, searchable resource directory built to empower patients and caregivers alike.
The redesigned WeGotThis.org now stands as a vibrant, intuitive hub for the cancer community. Patients can register, shop, and connect to resources with ease, while Elissa and her team can manage everything within one streamlined system. The new site captures the heart of the brand—offering dignity, support, and hope to those who need it most.
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