A digital rebranding for a powerhouse life coach
Website / Visual Design
Since 2009 Sarah has helped thousands of women lose weight and heal from emotional eating, but that's not where it ends. She is a true powerhouse. With multiple large-scale programs that help thousands of women under her belt, her latest venture was to launch Whole Woman - a digital community and space for women to support each other and help bring out their unique, confident, creative, passionate and sacred self to the table. In collaboration with Brandi Bernoskie of Alchemy & Aim on dev, we were able to deliver something truly beautiful.
We were tasked with launching a redesigned homepage for Sarah Jenks — a page that would influence the eventual redesign of her entire brand and site. We started with a mood board and created a refreshed look that could be implemented across the digital space and still tie in seamlessly with the rest of the site until it's updated as well.
The first page we tackled design was on the homepage of SarahJenks.com. With a full redesign of the site scheduled later this year, we decided it's best to work in phases. Therefore, the homepage received a light redesign using the updated colors, styles and fonts that we had selected as well as some parallax for user engagement and visual interest. The result was a clean, modern page that speaks well to Sarah, who she is and what she does.
We were approached to create a new online destination for Whole Woman that would generate a sustained increase in membership sales.
The solution had to be visually consistent with the current SarahJenks.com but incorporate new elements that reflect the program and Sarah's evolution.
closing the loop with social
Sarah has a large presence on social media, so it was an obvious decision to create additional ads and marketing posts for the Whole Woman campaign.