root + sky wellness
A digital rebrand and redesign for a holistic retreat in Boston
Website / Brand Identity / Visual Design / Social Media
Stefanie Finochio-Durham is a one-woman powerhouse who runs a yoga studio and holistic wellness retreat while also taking care of her 2 year old son, Sky.
In 2018 Stefanie opened her second small business, a holistic health and wellness retreat just outside of Boston and minutes from her yoga studio, called Root + Sky Wellness. Stefanie came to Skye High (not just because of our similarity in names - HA!) because she was in need of a rebrand and website design that reflected her spa-like business but also her open and warm personality.
We were tasked with launching a redesigned website and brand for Root + Sky Wellness. To start, we created a mood board that we'd later use as the inspiration and visual guidelines for all marketing and design. We wanted the mood board to be light and clean but also infuse a pop of color and pattern that would later become the consistent visual element throughout her site and branding.
Because Root + Sky Wellness created largely in part by Stefanie's love and appreciation for acupuncture, we decided to incorporate a nod to the acupuncture 'dots' throughout the site. It not only subtly ladders up to the foundation of the company, but it brings in a layer of fun and modern touch that's important to show.