meg fox fitness
A digital rebrand for a local fitness guru
Brand Identity / Visual Design / Web Design
Meg Fox is a professional dancer and former NFL cheerleader who makes a living by teaching people how to stay fit and make healthy and nutritious choices. She came to Skye High with a need for revamping her image with a brand redesign and new website. We created a custom squarespace for her and brand that reflected her vivacious, extroverted personality.
We were tasked with launching a redesign for Meg Fox — a badass personal trainer, professional dancer, and ex-Patriot's cheerleader. Meg needed a new look for her fitness brand, Meg Fox Fitness, that would better convey her tenacious and cheeky personality.
Anyone who knows or works with Meg knows her as the small but feisty blonde who is serious about fitness and also about enjoying your life. She has a lot of personality packed in her small frame, and wanted her site and brand to reflect that.
extending the brand
Meg is constantly putting on fitness challenges and is looking to digitize a lot of her materials such as meal plans, fitness routines and more. Therefore, it was important that created a system that was visually consistent with the website and brand.