A digital rebrand for a global company
Brand Strategy / Brand Identity / Brand Communications
Since 2001, RW3 CultureWizard has helped hundreds of companies around the world develop the cultural competency and global mindset needed to drive business results. We wanted to create an updated CultureWizard aesthetic that feels educational, is globally inspired, and creates a sense of fun. The design should not feel dark, overly serious or busy. Overall, the site will carry a modern look that is relevant, while also making content easy to navigate and digest.
RW3 CultureWizard wanted to modernize the brand and appeal to a younger, more tech-savvy market. To do this, we cleaned up the name and modernized the wizard. Introducing a sans-serif font and presenting the name in lowercase kept it fresh and approachable.
Defining the Brand
Through defining a common language that the client could use to describe the brand, including who the company was, what they do and why they do it, we honed in on characteristics and attributes around the brand. This served as our north star, informing all brand work going forward.