Branding + Custom Squarespace Design and Development
Sarah’s previous website was functional, yet lacked a unique design that felt ownable or custom. Sarah’s influence required us to create a website that felt truly like her – one that captured her brand essence and felt approachable, confident and beautiful while also wild, messy and a bit woo woo.
Starting with Visual Brand Strategy, we did research on Sarah’s brand, audience and visual aesthetic. We went with a color palette inspired by nature that felt rich and earthy while also calming and comfortable.
We added a lot of custom elements to this site, including an illustrated tree that animated in as you scroll, stars and moons that are constantly twinkling, and fun text animations that feel alive and engaging. We thought creatively about every section of the site (including the testimonial section, pictured left, featured throughout the site), making sure it was as impactful as possible.
The result was a beautiful, dynamic and fully custom digital experience that feels just like Sarah – the earth-mama-Beyoncé that she is. The month Sarah launched her website was the best month she had financially in two years – all from organic traffic.