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Refinerie Home

Background

Refinerie Home is an interior inspiration company based in Pacific Palisades, CA. They believe in DIY but think everyone could use some guidance and direction.

The Refinerie team approached Skye High through a HeyMama referral because they were looking for a top notch agency to partner with them on their redesigned brand and site. They had a lackluster site that was confusing and lacked a purposeful design.

the brief

Refinerie Home needed a brand and website that felt as polished and professional as the interior design work they do. They were also looking for a partner who help them gain clarity on their business plan and strategy so their website could be clear and direct for their users. They offered both services as well as products and needed a website that could offer both without compromising clarity.

Brand Identity

A Refined Logo for a Refined Brand

This clean, modern logo uses a modulated, or stressed sans font in all caps with a wide letter-spacing that makes it feel breathable and calm. The logo should feel elegant and refined but also approachable. The single R icon uses an underline that’s a consistent feature of the brand — a simple, thin line that denotes a confidence behind the brand.

our approach

To let the photography and designs speak for themselves, we kept the color palette and overarching mood board styles more minimal. We were sure to show a mix of interior design photography a well as people, to reinforce the idea that the service-based Interior Design work that the Refinerie team does is still personal and intimate.

The Website

Built on Squarespace, this website utilizes a fair amount of custom css and javascript to ensure an optimal user experience. We created custom components so it felt rich and dynamic, while still clean and easy to use.

The Result

“Our business has really taken off since we re-branded and launched our new website. We have received the most amazing feedback and could not be more proud about how our new website represents our business.”

“Skye High had a great process that allowed us to narrow in on the look we wanted quickly. Their Brand Strategy presentations were beautiful and we were so impressed how well they understood us and how it all translated into a website that truly represents our brand. We had some pretty intense deadlines and Becca worked tirelessly to get our website and online shop launched. She was so patient with us helped us to perfect every detail of our site.”

Katie, Heather, and Jaimee