Madison’s primary logo encapsulates feelings of freshness, new beginnings, and the positive, inspirational attitude she brings to each client relationship. The primary font is feminine, the title case calming, readable, and down-to-earth, while the customized illustrations on the M and A signify the natural, holistic perspective she takes in her coaching. The leaves represent growth, nourishment, and wellness, while the tiny berries represent the life changes that her clients experience after working with her. Every big change begins with a small seed and then grows from there! The logo as a whole feels like a breath of fresh air, just like Madison.