A digital redesign for a maternity concierge
Bump Bestie is an expert in all things pregnancy. Molly, the brains behind the company, came to Skye High looking for a redesign that more accurately reflected the company: as a trusted, approachable and personal company that guides families during one of the most important journeys in their lives.
We were tasked with launching a redesigned website for Bump Bestie that felt visually connected to their playful logo. To start, we created a mood board that we'd later use as the inspiration and visual guidelines for all marketing and design. We wanted the mood board to be soft, slightly feminine and organic feeling. Molly liked natural tones and authentically-taken photography. To attain this, I created a hand-crafted ‘bump’ glyph pattern that would later become the consistent visual element throughout their site and branding.