Brand Questionnaire

Please fill out the questionnaire to the best of your ability. Your answers will help inform the Visual Brand Strategy and help us better understand your business, vision, audience and aesthetic.

Your Business

Your Audience

Who is your ideal customer?

Your Competition

List 2-3 of your competitors:

Your Ethos

Every brand has a voice, so let’s do a quick “this or that” exercise, where you check the winning adjective on each line. If your decision on a certain line is more complicated, or if you’d like to explain more about why you chose a certain word, please do!

Choose one on each line

Your Brand Aesthetic Preferences

We’d love to get a preliminary feel of what you’re looking for in our project together, so let’s set some benchmarks!



Content & Assets

Well-written website copy and brand photography is necessary for your website and business to be successful.